Devnet Cloud View & Web Industry News

We are now looking at the process of what actions a visitor takes after they reach your site. You will obviously need to look at visitor rates independently, but this article will deal with the process that leads to a conversion, after the visitor has decided your site is worth a look. Here are some things to think about to improve conversion rates:

• Continually review the overall visitor process to encourage conversion
• Is your site looking to build a relationship with the visitor?
• Would it help to offer something free to start the relationship?
• Try split testing with different landing pages to see which page works better
• Is the site viewable in all popular browsers?
• Do all the links work in your site?
• Is all your site content up to date?
• Have you any spelling or grammatical errors in the content?
• Is the copy clear, simple, direct and unambiguous?
• Does the site guide the visitor clearly towards what you want them to do?
• Is the copy enticing the audience to take action?
• Do you offer enough information to allow a conversion?
• Do you offer a clear money back guarantee prior to the Order being placed?
• Have you a clear returns policy?
• Is your site noisy or cluttered, i.e. too many large fonts, bold colours, not enough white space?
• Have you considered requesting a first name and email address from your audience so that you can send a follow up eMail/Newsletter?
• Do you have an email campaign to follow up visitors who have expressed interest?
• Have you displayed your full contact details on your site? A physical address reassures the online customer.
• Do you have a privacy policy, terms and conditions, SSL certificate? All of which help build trust with potential customers.
• How many alternative methods of payment have you set up?
• Have you analysed from which pages in your site visitors are leaving?

There is no such thing as a perfect website and we can all learn to improve things. Increasing conversion rates is all about not being complacent but looking to continually refine and make our conversion processes direct, more efficient and more successful, in a thousand little ways. Appropriate analysis of the data will give you an immediate feedback on what works with your site.

Craig