Devnet Cloud View & Web Industry News

IHT NEW YORK: Madison Avenue is fastening its seat belt as the cascading effects of the financial crisis begin to hit the advertising industry.
Consumers are suddenly cutting back spending on everything from cars to clothing, so companies are reducing their ad budgets or shifting to lower-cost alternatives like email marketing and public relations.
That means layoffs [...]

Has internet marketing gone to far, on a recent check of a overseas flight, a small hyperlink appeared at the bottom of the flight information page.  This link looked like something important or a special offer/deal so I clicked on it and was presented with a popup window flogging Travelex currency exchange.  There was some [...]

By Alice Rawsthorn
LONDON: When did you last see a well-designed Web site? One that wasn’t just great to look at, but so easy to use that you found what you wanted effortlessly? And when did you last grumble about a badly designed site having spent far too long trying – and failing – to find [...]

Online advertising is the next evolutionary step in advertising for business. The facts show that more and more people are using the internet to both research products and in a growing number of cases, purchase them online as well. Online Advertising also offers something which traditional advertising, such as print and media cannot – detailed [...]

ONE - MAKE YOUR WEBSITE THE CENTRE OF YOUR MARKETING STRATEGY

Integrate your online and offline marketing activities
Be constant and consistent across the outward face of your business to the world, both online and offline
Does your website carry a consistent quality and theme to your offline promotions?
If you are running offline campaigns are they synchronising with your [...]

Reuters
NEW YORK – Web search leader Google Inc plans to start selling ads to appear in web videos and has signed up 20 customers, as it aims to do for videos what it has done for text.
Partners include YuMe, an online video advertising network, Brightcove, an Internet TV platform, and comedy site MyDamnChannel.
Brightcove, whose [...]

Keeping up with the latest marketing trends and making sure you get the best ROI takes a lot more than knowing what’s new in Web 2.0.
Australia has a new way of identifying online consumers. According to Ross Honeywell and Verity Beth of the NEO Group, 4 million Australians define the online economy. With business demanding [...]

In a recent posting by Forrester Research, interactive marketing in the U.S. is expected to jump to $24 billion next year with Search no longer being the dominant channel.
Interactive marketing is being driven by innovative marketers who are leveraging multiple channels such as e-mail, search, display advertising, online video and emerging media ad channels like [...]

Why is it so Popular?
Online marketing, or internet marketing, has exploded in popularity in the last 10 years. There is now no industry in Australia that does not use online marketing and its popularity is set to grow substantially over the next decade. Any organisation seeking to maximise its potential audience cannot ignore the exceptional [...]

We are now looking at the process of what actions a visitor takes after they reach your site. You will obviously need to look at visitor rates independently, but this article will deal with the process that leads to a conversion, after the visitor has decided your site is worth a look. Here are some [...]