Devnet Cloud View & Web Industry News

The discipline of marketing is increasingly a hybrid of science and art, melding the creative and aesthetic with mathematics, technology and analysis.
No longer is anything, ever, about gut-feel.  Today everything is not only measurable, but quantifiable.  In the end however, it’s about knowing what you’re looking for.  What is important to your business’s success?  What [...]

Google has the largest share of the search market and also through its AdWords program the largest online display network, combined with their extensive content networks across Gmail, Myspace, Bebo, SMH.  They are the best target for any online marketing campaign.  The advantage with online marketing campaigns is that you can measure and quantify your [...]

Why is it so Popular?
Online marketing, or internet marketing, has exploded in popularity in the last 10 years. There is now no industry in Australia that does not use online marketing and its popularity is set to grow substantially over the next decade. Any organisation seeking to maximise its potential audience cannot ignore the exceptional [...]

We are now looking at the process of what actions a visitor takes after they reach your site. You will obviously need to look at visitor rates independently, but this article will deal with the process that leads to a conversion, after the visitor has decided your site is worth a look. Here are some [...]

The conversion rate for your site is probably the most critical statistic to analyse and find ways to increase. What a conversion represents on your website will depend on how it’s configured. It could be one of the following:

An order processed where money changes hands
An email address and first name entered into a form
A registration [...]

Do you have a website that just bleeds money each month? Or perhaps you are planning a site but want to understand just how to make it profitable? A great deal of business owners decide to take the leap and build an internet presence, then find themselves with a lemon that adds little to their [...]