Devnet Cloud View & Web Industry News

IHT NEW YORK: Madison Avenue is fastening its seat belt as the cascading effects of the financial crisis begin to hit the advertising industry.
Consumers are suddenly cutting back spending on everything from cars to clothing, so companies are reducing their ad budgets or shifting to lower-cost alternatives like email marketing and public relations.
That means layoffs [...]

Has internet marketing gone to far, on a recent check of a overseas flight, a small hyperlink appeared at the bottom of the flight information page.  This link looked like something important or a special offer/deal so I clicked on it and was presented with a popup window flogging Travelex currency exchange.  There was some [...]

Advertising spending soared by 11.5% in 2007 with online, subscription television and suburban newspapers all showing significant increases on the previous year.
Figures from the Commercial Economic Advisory Service of Australia showed that total ad spend, excluding agency commission came in at $13.2bnin 2007.
Online continued to be the star performer, up 34.5% to $1.35bn. Subscription TV [...]