Posts Tagged ‘accuse’
Florist accuses Marks & Spencer sponsoring mis-spelt occurrences of the brand name
Tuesday, December 16, 2008 16:19 2 CommentsInterflora is taking legal action against British retail giant Marks & Spencer (M&S) over allegations that the supermarket chain has bought its brand name as a keyword search on Google AdWords.
The florist is accusing M&S of bidding on the word “Interflora” and sponsoring mis-spelt occurrences of the brand name on AdWords to lure customers to [...]




