Posts Tagged ‘accuse’

Florist accuses Marks & Spencer sponsoring mis-spelt occurrences of the brand name

Tuesday, December 16, 2008 16:19 2 Comments

Interflora is taking legal action against British retail giant Marks & Spencer (M&S) over allegations that the supermarket chain has bought its brand name as a keyword search on Google AdWords.
The florist is accusing M&S of bidding on the word “Interflora” and sponsoring mis-spelt occurrences of the brand name on AdWords to lure customers to [...]

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