Archive for the ‘Web Marketing’ Category

Web analytics – I call it the art of science

Tuesday, September 16, 2008 16:02 No Comments

The discipline of marketing is increasingly a hybrid of science and art, melding the creative and aesthetic with mathematics, technology and analysis.
No longer is anything, ever, about gut-feel.  Today everything is not only measurable, but quantifiable.  In the end however, it’s about knowing what you’re looking for.  What is important to your business’s success?  What [...]

This was posted under category: Email Campaigns, Email Marketing, Email Newsletters, Web Marketing Tags: ,

Mobile VoIP

Thursday, August 28, 2008 11:40 No Comments

There is a growing trend in mobile communication with a increase in competitors, make your calls cheaper to win more subscribers.  VoIP is doing for mobile what it did for corporations, making it possible for users to make calls for virtually nothing using internet technology.  Gorilla Mobile seem to be one of the emerging leaders [...]

This was posted under category: Industry News, Mobile, Online Marketing, Social Networks, Web 2 for Business Tags: ,

iPhone bill shock bites Optus users

Saturday, August 23, 2008 12:01 No Comments

Suzanne Tindal, Zdnet
Yesterday Vodafone revealed a number of customers had been hit with larger than expected bills after the carrier had not correctly transitioned them onto a new plan when they purchased an Apple iPhone.
Today one Optus customer told ZDNet.com.au that he had received a $693 bill with large data excess charges, despite the fact [...]

This was posted under category: Industry News, Web 2 for Business Tags: , ,

Why Build A Online Community

Friday, August 22, 2008 16:07 No Comments

If you have any doubt that Web 2.0 is moving towards online communities, recall that News corporation paid US$580 million for MySpace, Google paid US$1.65 billion for YouTube, ClubPenguin sold to Disney for US$700 million and Cisco have recently acquired social network company Five Across for an undisclosed sum.  The big boys tend to know [...]

This was posted under category: Industry News, Internet Marketing, Online Marketing, Social Networks, Video, Web 2 for Business, Web Marketing Tags: , , ,

Hyperic plans to announce CloudStatus

Thursday, August 21, 2008 12:02 No Comments

Media organisations would like to spread rumours that cloud services are losing their 24×7 lustre, but this is not true based on growth of cloud computing users.  The cloud issue is gathering more press because more people can possibly be effected by this outages.  The truth is that your computer sitting on your desk has [...]

This was posted under category: Google Apps, Industry News, Web 2 for Business Tags: , , ,

SAAS gets a second chance

Tuesday, August 19, 2008 12:04 No Comments

John Lamb, 18th August 2008
It’s not often that you get a second chance in IT: a failed technology is about as enticing as fish that’s passed its sell-by date.
But software as a service (SaaS) seems to be the exception that proves the rule. This year, the business of providing hosted applications delivered via a web [...]

This was posted under category: Google Apps, Industry News, Online Marketing, Web 2 for Business Tags: , , ,

Microsoft releases Live Mesh

Tuesday, August 19, 2008 12:03 1 Comment

Microsoft have launched an online storage system built around a marketing concept that a cool website can sell a product.  The new domain that Microsoft has is developed is www.Mesh.com, this seems to show a change in attitude from having all its new products hosted under the Live or MSN domains.
This online hosted file storage [...]

This was posted under category: Industry News, Microsoft, Web 2 for Business Tags: ,

Bloggers offer marketers a new way to reach consumers

Thursday, August 7, 2008 12:53 No Comments

Nanette Marcus 6th August 2008
iMediaConnection.com
As a marketer, you probably realize by now the benefits of the blogosphere, which is not only growing in size but in importance, too. However, entering this new medium can be daunting if you’re unsure of the rules of engagement.
First, let’s take a look at why marketers should care about the [...]

This was posted under category: Internet Marketing, Online Marketing, Social Networks, Web 2 for Business, Web Marketing Tags: , ,

Street View Goes Live in Australia

Tuesday, August 5, 2008 12:55 No Comments

Alex Kidman 5th August 2008
APC Magazine
Under the previous Government, if you spotted strange folks taking photographs of most of the important parts of the country, you were encouraged to dob them in, so that they could be safely imprisoned and shipped off for some off-shore questioning by our happy American allies. Remember, you got a [...]

This was posted under category: Google Maps, Industry News, Web 2 for Business Tags: ,

Omnisio “the world’s first video rich application”

Friday, August 1, 2008 12:59 No Comments

Chloe Lake, News.com Technology Editor
Expats Ryan Junee, Julian Frumar and Simon Ratner are all co-founders of Omnisio, described on the company’s website as “the world’s first video rich application”.
Omnisio, which launched less than six months ago, lets users slice up YouTube clips to make their own videos with extra comments, audio, and images overlaid on [...]

This was posted under category: Industry News, Social Networks, Video, Web 2 for Business, Web Marketing Tags: , ,
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