Devnet Cloud View & Web Industry News

Choosing the correct keywords is essential to get the best possible leads and sales from your Adwords campaign. View the video below from Google to find out how to use Adwords to your best advertising advantage.
One of the top questions Google receive from small businesses who advertise with AdWords is how to choose the [...]

Interflora is taking legal action against British retail giant Marks & Spencer (M&S) over allegations that the supermarket chain has bought its brand name as a keyword search on Google AdWords.
The florist is accusing M&S of bidding on the word “Interflora” and sponsoring mis-spelt occurrences of the brand name on AdWords to lure customers to [...]

Google Maps in have launched their Adwords sponsored links, that are tied to geographic search queries within the maps system. If you are wanting to know where queenstown is located in relation to Christchurch, you enter queenstown, new zealand into the search box and you will see flights and travel related adwords sponsored links.
Google Maps [...]

Online advertising is the next evolutionary step in advertising for business. The facts show that more and more people are using the internet to both research products and in a growing number of cases, purchase them online as well. Online Advertising also offers something which traditional advertising, such as print and media cannot – detailed [...]

What is Google TV Ads
Google TV Ads is a new flexible, digital system for buying accountable and measurable TV advertising. The advantage is that it is powered through Google Adwords, and you can use the Adwords interface to launch your advertising campaign in minutes.
Learn More About TV Ads
The Benefits to Advertisers: Google TV Ads [...]

What is Google Ad Planner design for?
If you’re a media planner working for ad agency, your planning of online ads can be challenging, with you needing to extend your campaign’s reach while keeping your sites relevant for your target audience. Also how else is the best way to track the millions of websites your potential [...]

Google has the largest share of the search market and also through its AdWords program the largest online display network, combined with their extensive content networks across Gmail, Myspace, Bebo, SMH.  They are the best target for any online marketing campaign.  The advantage with online marketing campaigns is that you can measure and quantify your [...]

Reuters
NEW YORK – Web search leader Google Inc plans to start selling ads to appear in web videos and has signed up 20 customers, as it aims to do for videos what it has done for text.
Partners include YuMe, an online video advertising network, Brightcove, an Internet TV platform, and comedy site MyDamnChannel.
Brightcove, whose [...]

In a recent posting by Forrester Research, interactive marketing in the U.S. is expected to jump to $24 billion next year with Search no longer being the dominant channel.
Interactive marketing is being driven by innovative marketers who are leveraging multiple channels such as e-mail, search, display advertising, online video and emerging media ad channels like [...]

We are now looking at the process of what actions a visitor takes after they reach your site. You will obviously need to look at visitor rates independently, but this article will deal with the process that leads to a conversion, after the visitor has decided your site is worth a look. Here are some [...]